Range of Marketing activities suitable for music industry freelancers.

If you want to be successful as a freelancer in the music business you have to be seen and heard both offline and online. Nobody will do this for you and your talents no matter how good your art is, will not be discovered. The best way to get started in by doing sessions and gigs and getting yourself into bands and play in concerts as much as possible. If you can get some exposure on TV or Radio this is a very effective way to get your talents noticed but first you'll need samples of your music available to distribute in the form of a CD or perhaps on Soundcloud or Spotify. It should be easy to find you and your samples, it should appear on a simple google search. If you can get a write up on a publication such as relevant to Trad Music , Irish Music Magazine" www.irishmusicmagazine.com , this would also give you a very good exposure internationally.

Good old fashioned posters and bill boards too works too especially if you have a target audience in your town or perhaps in your college. If you don't tell people where it's happening, it won't happen and that's a certainty. Another offline resource would be Television, no other media source is as effective as Television. If you get to play on television in any capacity you can add this to your portfolio.

Let me mention the power of Online Media such as facebook and You Tube. Here we have the most powerful media tools in the world and totally accessible to everybody. This is a excellent forum for building relationships with people you have identified as your target audience. This is where you will create a demand. Sofasession. [2018]Music marketing tools every musician should use. [Online] available at: https://blog.sofasession.com/,music-marketing-tools-online-promotion/[Accessed 6 January 2018]. There is endless possibilities for self promotion and telling your story about your music and who you are and of course your message. This also allows your followers to connect with you and give them an opportunity to tell you what they like. These online tools allow you to be be creative with imagery and self expression. There are options to boost your message to ensure a considerable exposure and promotion. Get your music onto Facebook and You Tube, it is a highly effective way to showcase your music. Twitter and instagram arer ever more popular means of instantaneous communication with your audience and also always the same rapid feedback of how your performance are being received. Invaluable is your understanding of value differences in your performances. Terrific and cheap ,marketing tools.

We mustn't forget the simple and straight forward communication tools such as email and the telephone, Meeting clients face to face is always a good way to transmit your message. You need to communicate with your associates as well to create promotion opportunities.

Some offline Marketing activities to explore

1. Magazine

2. TV

3. Radio

4. Concerts

5. Gigs

6. Billboards

7. Telemarketing

The main thing is to remember to allways deliver quality and determine if your product is satisfactory to your audience. Give your fans a forum of feedback through discussion on the internet forums such facebook and instagram. This will give you a measure of where you are in terms of positioning in your chosen expertise.

References: https://blog.sofasession.com/,music-marketing-tools-online-promotion/[Accessed 6 January 2018]

Bibliography

Music Management Bible 2003 [Music Managers Forum Publication] www.okmmf.net

#music #industry #inspiration